Client: Change The Ref / March For Your Lives

Studies show that calling our representatives remains one of the most impactful ways to enact change. But for the thousands of innocent lives lost to guns each year, they've lost the ability to have their voices heard. Using AI technology, we recreated the voices of those tragically killed in shootings to have them call our country's representatives, demanding change to our gun laws. 

I was responsible for creating the campaign's visual identity, and portrait illustration, along with motion graphic direction, expertly done by Christian Meissner.