Client: JWT Sao Paulo

Three riders left Sao Paulo, Brazil on a mission: to travel 3500 km in 12 days only using the agency clients' products to complete the journey.

Armed with a load of brands as support including a Windows Phone from Nokia, Avon, Nestlé, Coca-Cola, and Bridgestone, the trio of bikers including JWT Brazil creative director and copywriter Hernán Rebaldería decided to make a 3,500km trip through Brazil, Paraguay, and Argentina.

I was tasked with overseeing graphic production and creating the editorial look of the book, which involved a lot of hand-painted lettering in the style of South American street signs. Custom letterings were also created for the video.