Client: Premiere FC

Premiere FC is Brasil’s major futebol pay-per-view TV network. Under the concept “The best team in Brasil is the one you root for,” we developed 20 posters with hand-painted lettering based on the flags that hardcore fans of each club make to be waved at the arenas. Each one represents 1 of the 20 teams that play the first league of futebol in Brasil. Every club has a story that makes them the best, and each poster tells that story. Because in Brasil, futebol is not about winning is about passion. 

 

*In this section Brasil is written with S and futebol is written like this because that's the proper way to do it. :)