+ Project Info
Client: Unilever/Knorr
While every big fast food chain names a combo meal after a celebrity, Knorr brings you Luda to name our combo too—but this time, you're the cook.
While every big fast food chain names a combo meal after a celebrity, Knorr brings you Luda to name our combo too—but this time, you're the cook.
Remastering Black Sheep’s hit song, ‘The Choice is Yours,’ the campaign launched a vibrant music/cooking video inspired by Ludacris's fun and absurdist style.
It remixes fast food favorites into nutritious, delicious homemade meals.
This combination captures the dynamic essence of Ludacris and encourages everyone to discover how quick, healthy, and tasty meals can be made at home with Knorr.
It remixes fast food favorites into nutritious, delicious homemade meals.
This combination captures the dynamic essence of Ludacris and encourages everyone to discover how quick, healthy, and tasty meals can be made at home with Knorr.
In keeping with the vibrant energy of 90s hip-hop, we infused the visuals with bubble graffiti-inspired lettering that I personally designed. Pairing this with Daniel Brokstad's Lucifer Sans—a minimalist geometric typeface with an irreverent edge—we crafted visuals that are as striking and bold as Ludacris himself.
Following a teaser phase featuring vibrant and dynamic billboards in prime locations, we dropped the music video where Luda goes all out, delivering bar after bar about the joys of home-cooked meals, with Knorr Bouillon as the base.
